Imagine a whole country as your client.
The Philippine tourism campaign ‘It’s more fun in the Philippines’ remains the most awarded PH tourism campaign to date.
AWARDS
2021 // Kidlat Awards: Bronze (User-Generated Content) “Be Part of the Font”
2021 // Kidlat Awards: Bronze (Best in Art Direction) “Be Part of the Font”
2021 // Kidlat Awards: Bronze (Best in Typography) “Be Part of the Font”
2021 // ADA: Silver (Typography) “Barabara Typeface”
2021 // Kidlat Awards: Bronze (Creative Use of Media)
For design identity, I created a typeface inspired by Filipino hand-painted signs. Together with local sign artists, we developed a typeface that would preserve the art forever.
The typeface may be downloaded here: https://gum.co/barabara
We created an A-Z film inspired by the font. Spoiler alert, the tattoo is real.
And made everyone part of the font. Making every Filipino an ambassador of fun.
